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What Makeup Brands Were Popular In The 60S

Written by William Aug 23, 2023 · 5 min read
What Makeup Brands Were Popular In The 60S
Most Iconic 1960s Makeup Trends Blush
Most Iconic 1960s Makeup Trends Blush

The 1960s was an era of radical change, and the beauty industry was no exception. From bold bright colors to dramatic lashes, the makeup trends of the 60s were iconic. In this article, we will explore the makeup brands that were popular during the 60s and the beauty trends that defined the era.

Table of Contents

Maybelline

Maybelline was one of the most popular makeup brands of the 60s. Their iconic Great Lash Mascara was first introduced in 1971 and is still a best-seller today. Maybelline also introduced their Dream Matte Mousse Foundation, which was perfect for achieving the matte finish that was popular during the era.

Revlon

Revlon was another popular brand during the 60s. They were known for their bright and bold lipstick shades, such as Fire and Ice, which was a popular shade during the era. In addition to their lipsticks, Revlon also introduced their ColorStay Eyeliner, which was perfect for creating the dramatic cat-eye look that was popular during the era.

Max Factor

Max Factor was a popular makeup brand during the 60s and was known for their innovative products. They introduced their Pan-Cake Makeup, which was a favorite of Hollywood stars and gave a flawless, matte finish. Max Factor also introduced their False Lash Effect Mascara, which was perfect for creating the dramatic lash look that was popular during the era.

CoverGirl

Although CoverGirl was first introduced in the 1960s, it wasn't until the 70s that they became a household name. However, they were still a popular brand during the era, known for their affordable yet high-quality products. CoverGirl introduced their Clean Liquid Makeup, which was perfect for achieving the natural, fresh-faced look that was popular during the era.

Mary Quant

Mary Quant was a British fashion designer who was known for her bold and colorful designs. She also had her own makeup line, which was popular during the 60s. Some of her most iconic products included her colorful eyeshadows and lipsticks, which were perfect for achieving the bold and bright makeup looks that were popular during the era.

The 60s were all about bold and bright colors, dramatic lashes, and matte finishes. Some of the most iconic beauty trends of the era included:

  • Bright and bold lipstick shades
  • Dramatic cat-eye eyeliner
  • Flawless, matte skin
  • Bold and colorful eyeshadows
  • Dramatic false lashes

How to Achieve the 60s Look

If you want to achieve the 60s makeup look, you'll need to invest in some key products, such as bright lipstick shades, black liquid eyeliner, and false lashes. Start with a matte foundation and add some colorful eyeshadow to your lids. Finish off the look with a dramatic cat-eye and some false lashes.

Step-by-Step Guide

  1. Start with a matte foundation to achieve a flawless, matte finish.
  2. Add some bright and colorful eyeshadow to your lids.
  3. Apply black liquid eyeliner to your upper lash line, creating a dramatic cat-eye.
  4. Add false lashes to your upper lash line for a dramatic look.
  5. Finish off the look with a bright and bold lipstick shade.

Tips and Tricks

  • Invest in high-quality products to achieve the best results.
  • Practice your cat-eye technique until you get it just right.
  • Use a matte foundation to achieve a flawless, matte finish.
  • Don't be afraid to experiment with bright and bold colors.
  • False lashes can take some practice to apply, so be patient.

Frequently Asked Questions

What makeup brands were popular in the 60s?

Maybelline, Revlon, Max Factor, CoverGirl, and Mary Quant were all popular makeup brands during the 60s.

What were the beauty trends of the 60s?

The beauty trends of the 60s included bright and bold lipstick shades, dramatic cat-eye eyeliner, flawless, matte skin, bold and colorful eyeshadows, and dramatic false lashes.

How do I achieve the 60s makeup look?

To achieve the 60s makeup look, you'll need to invest in key products such as bright lipstick shades, black liquid eyeliner, and false lashes. Start with a matte foundation and add some colorful eyeshadow to your lids. Finish off the look with a dramatic cat-eye and some false lashes.

Hair Care in the 60s

The 60s was also a time of radical change in the hair industry. The bouffant, beehive, and pixie cut were all popular hairstyles during the era. Many women also began to embrace their natural hair texture, leading to the popularity of the afro. Hair care brands such as Clairol and L'Oreal introduced new hair dyes and styling products to help women achieve their desired look.

In conclusion, the 60s was a time of radical change in the beauty industry. Makeup brands such as Maybelline, Revlon, Max Factor, CoverGirl, and Mary Quant were popular during the era, and the beauty trends of the time included bold and bright colors, dramatic lashes, and matte finishes. To achieve the 60s makeup look, invest in key products and practice your technique. And don't forget about hair care – the bouffant, beehive, and afro were all popular hairstyles during the era.


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